Layer 1: Demand Creation (Day 3–14)
Goal: Make people CARE. No selling yet.
Ads: Weaver working, Loom sounds, Slow draping.
Hooks: “This saree takes 7 days to weave”
What we’re really building: A learning + selling system that discovers what works fast and scales it.
It's about clarity + traction + proof.
The 3 truths guiding everything (Locked First)
Handloom sells on trust + story, not discounts.
Diaspora buyers need reassurance before purchase.
Ads are not just for sales — they are research tools.
Every action answers one question:
"What makes people stop, trust, and enquire?"
Everything runs in parallel across 6 systems. Each feeds the others.
Day 1–30: Upgrade from “sourcing” to “what should we push”
Instead of launching 100 sarees blindly, launch with 30–40 SKUs only.
CRITICAL ADDITION: A massive trust lever.
Used in: Product pages, Ads, Retargeting, WhatsApp replies.
Every week, track top clicked sarees, saved reels, and DM enquiries.
⚠️ Avoids dead inventory — HUGE win.
Day 1–10: The website is not a catalog. It’s a trust + reassurance machine.
Must answer: “Can I trust this saree?”
Reason: Diaspora buyers LOVE conversation before purchase.
Day 1–30: Content is not random. It has jobs.
Ads are controlled experiments, not "boost posts".
Goal: Make people CARE. No selling yet.
Ads: Weaver working, Loom sounds, Slow draping.
Hooks: “This saree takes 7 days to weave”
Goal: Separate buyers from browsers.
Ads: “How to identify pure Kanchipuram”, “3 buying mistakes”.
Metric: Time on site, Saves.
Goal: Convert warm audience.
Ads: Best-performing sarees, Limited stock.
Human Layer: Occasion suggestions, Quick replies.
Goal: Where profit lives.
Ads: Social proof, “Still thinking?” nudges.
Day 1–30: AI search favors educators, not sellers.
Instead of 100 keywords, we build 10 strong educational pages and 10 strong story-backed product pages.
⬇
Helps Google, ChatGPT-style answers, and AI shopping discovery.
This turns noise into clarity.
Day-by-day roadmap for the first 30 days.
| Timeframe | Workstream | Execution & Key Outputs |
|---|---|---|
| Day 1–3 | Brand & Product | Finalize brand promise, buyer persona, shortlist 30–40 launch
SKUs. Output: Brand narrative, SKU master sheet |
| Day 1–5 | Sourcing & Ops | Lock handloom clusters, pricing, logistics. Output: Approved supplier & costing sheet |
| Day 1–7 | Content Strategy | Define content buckets, video SOPs, shoot plan. Output: Content roadmap |
| Day 1–10 | Website Build | Mobile-first UI, product pages, WhatsApp funnel. Output: Conversion-ready website |
| Day 3–14 | Ads: Awareness | Storytelling & weaver videos. Output: Warm audience pools |
| Day 7–20 | Content Production | Product videos, draping reels, fabric close-ups. Output: 20–30 content assets |
| Day 7–20 | Ads: Consideration | Education & trust ads. Output: Qualified website traffic |
| Day 12–30 | Ads: Conversion | Product-focused ads, limited stock messaging. Output: Enquiries & early sales |
| Day 15–30 | Retargeting | Social proof & trust creatives. Output: Improved conversion rate |
| Day 22–30 | Soft Launch | Optimize pricing, improve UX. Output: Launch-ready growth system |
Parallel Execution Plan. Active Work Optimization ✓ Deliverable
| Workstream | Day 1–5 | Day 6–10 | Day 11–15 | Day 16–20 | Day 21–25 | Day 26–30 |
|---|---|---|---|---|---|---|
| Brand Positioning | ✓ | |||||
| Product Intelligence | ✓ | |||||
| Sourcing & Ops | ✓ | |||||
| Website Build | ✓ | |||||
| Content Strategy | ✓ | |||||
| Content Production | ✓ | |||||
| SEO & AI Setup | ✓ | |||||
| Ads: Awareness | ✓ | |||||
| Ads: Consideration | ✓ | |||||
| Ads: Conversion | ✓ | |||||
| Retargeting | ✓ | |||||
| Weekly Loops | ✓ |
One-time investment to build a strong, scalable digital foundation.
| Component | Scope Included | One-Time Cost (INR) |
|---|---|---|
| E-commerce Website Development | Premium UI, mobile-first UX, product pages, checkout, payment gateway | ₹2,50,000 |
| Virtual Try-On (Phase 1) | Model-based try-on, UX integration, testing | ₹1,50,000 |
| Basic SEO Setup | Keyword mapping, technical SEO, Google Search Console | ₹40,000 |
| Content & Brand Strategy | Brand narrative, content pillars, 30-day content calendar | ₹60,000 |
| Social Media Setup | Profile setup, branding, visual templates | ₹35,000 |
| Google Business Profile Setup | Profile creation, optimization, verification | ₹25,000 |
| Launch Videos & Blogs | Concept direction, scripting, launch content | ₹40,000 |
| Total One-Time Foundation Investment | ₹7,00,000 | |